Part of the Process

It's a well known phrase with software developers that "naming things is hard", but what about hardware products? What are the worst offenders and how should it be done?  This post was prompted by a couple of social media posts, taking a look at two culprits. The first was camera model names Whoever designed the Canon's camera naming schema deserves a good talking to. Impossible to know what's newer/better, and all the models have multiple names across the world, making searching for info really hard. — Ben Sauer (@bensauer) August 5, 2020 and this one humorously takes a peek at how monitors get their names View this post on Instagram How companies name their Monitors 😂 Via @system32comics Follow @techgang_ for more . . #programmerhumor #gamersofinstagram #gamersunite #gamerslife #programmerlife #codinglife #programming #programmingmemes #codingmemes #computerscience #programmingjokes #computerengineering #workfromhomelife #gamerlife #ga...

This week I spent half a day at the Simpli F lying Airline Marketing Innovation Lab . This kicked off the of the build-up to the Aviation Festival. There were a range of people from different airlines attending. Covering social media and marketing roles. I was part of the "disruption communications" rotation, so got to hear a range of approaches to the different scenarios.  One thing that is striking about airlines is how open they are about most operational matters - just don't ask them to share commercial details like ancillary deals! But that's probably as how airlines deal with communications or customer service is closely aligned to their brand. Even if they use the same tool or know the techniques of another airline it may not make sense in their context. EasyJet is different from BA who are different again from Emirates.  I wish I could share more from the day, but I'll leave with this. The customer service professionals at airlines aren't uncar...

The past week I have been getting through my backlog of books and reading Jolt by Justin Jackson. So without further ado, here is my first book review! Formats : ePub, Mobi, PDF Where can I get it? Directly from the author via  https://justinjackson.ca/jolt/ Who is it for? As the site says it is "A book for programmers, designers, freelancers, makers, and entrepreneurs." What's it about? How to sell and connect with your market. This isn't a guide, or even a replacement, for traditional marketing. But ways of getting people interested in your new side project or start up. This is much more about authentic community building and engagement, the selling almost seems to be a byproduct. What's the book like? Each chapter follows a similar style starting with an anecdote. Next is a description of the theory the anecdote displayed. Finally, the chapter finishes with some practical ideas. This takes the theory and presents it in ways that you can apply i...