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Showing posts with the label B2C

When SEO meets the MVP process on Bashfully

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This is part of a series about my side project Bashfully , which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach. So after getting the SEO infrastructure sorted out we are back into an experiment and observe phase.  LinkedIn on Google  LinkedIn is the yard stick that we need to beat. The features that we are honing in on based on the MVP process are discoverability, customisation, and guidance. These allow us to add value as a David fighting the awesome network effect of the LinkedIn's Goliath. As an example to the left is a search result for me going to my LinkedIn profile. There are a couple of points that I like - my name, job title, location, and current employer are all easy to read. The thing that I don't like is that the description is very impersonal. Is ...

Lessons that 2017 taught me

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Photo by  Annie Spratt  on  Unsplash I never used to see the point of "end of year round up" blog posts. But the journey that I've been on during the past year has lead me to reflect on what I have learned. The beginning of the year started off with me thinking about being data informed . This was balanced by a survey that showed this work had paid off . Since then I have put in processing to help collect and report on what we guided us to detect changes. Learning R and creating a repo to share the data processing recipes  has been the culmination of this. Data isn't just an important topic for product management, combined with ethics it's a topic that is increasingly touching our lives. My interest was first piqued in my reading during April .  Later in the year as GDPR started to loom on the horizon I took a course on Ethics and Law in Data and Analytics . This was a great course that covered not only some philosophical exploration of what it m...