Part of the Process

This is  part of a series  about my side project  Bashfully , which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach. I have already written about Venturing into the world of SEO where I setup the infrastructure on the site, like metadata and adding a sitemap. Then a little later When SEO meets the MVP process on Bashfully , where I revisited how search results appear and what I hoped for Bashfully. Photo by  Annie Spratt  on  Unsplash This has been the hardest part of the project so far. As much as you can setup the structure and hint to search engines, if people aren't finding your site organically then they're unlikely to find it. So, how to get organic searches ? Taking a look in the search consoles the closest searches that appeared we...

This is part of a series about my side project Bashfully , which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach. So after getting the SEO infrastructure sorted out we are back into an experiment and observe phase.  LinkedIn on Google  LinkedIn is the yard stick that we need to beat. The features that we are honing in on based on the MVP process are discoverability, customisation, and guidance. These allow us to add value as a David fighting the awesome network effect of the LinkedIn's Goliath. As an example to the left is a search result for me going to my LinkedIn profile. There are a couple of points that I like - my name, job title, location, and current employer are all easy to read. The thing that I don't like is that the description is very impersonal. Is ...

It has been a bit of a voyage into the unexpected in looking at SEO this month. For my side project Bashfully , which is to create an online profile for people early in their careers that has three guiding principles. That it should be: Discoverable - people need to be able to find the person based on their skills, experience, and aspirations. Personalised - the skills and experience need to have the ability to be tailored for specific job applications. Guiding - given the above, give enough structure that allows the profile builder to tell their story in the best way possible. Also a longer term goal here is to provide feedback based on other profiles that match their aspirations. The features that we develop tend to rotate around each of these goals to keep the product balanced. We hadn't done much in the discoverable area, apart from setting meta data required for creating the cards used in sharing to Facebook or Twitter. Since this came up in our user research we ...

This is  part of a series  about my side project  Bashfully , which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach. Since writing about Public beta and starting the MVP process I have gained more insights about our Bashfully launch. These are around what we have got right vs wrong. Successes Having a pre-release landing page Having a baseline twitter campaign  Using the above to get a baseline conversion ratio The Twitter campaign had a segment list, budget, and set of content we could re-run. This allowed us to see that the Twitter engagements this time weren't being matched with similar conversion rates. Exactly what we got wrong is what are trying to prove. But one thing is that we inadvertently changed a variable on the landing page. This too...