Part of the Process

A meetup that was a bit different for me last night, organised by the Monzo bank's community team. They have had events in their office in London and have expanded this to a roadshow visiting different locations around the UK. Luckily for me they came to Brighton a couple of streets away from my office. Monzo is a new take on banking that makes use of technology to innovate. It's similar to  Root , which is really bare bones "build your own bank", or Entropay , which is going for those that want to easily create online virtual cards. But Monzo is going for a standard bank product, at the center of your finances and re-imagined in a swish app way. It's an overused cliche, but in terms of experience it's like Uber comparing to traditional taxis. I like the product and what they are try and do to help people . The two talks were “Inside the Partnerships Team” by a developer in that team and "Working from home - not remotely difficult!" (Remote worki...

This is  part of a series  about my side project  Bashfully , which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach. Since writing about Public beta and starting the MVP process I have gained more insights about our Bashfully launch. These are around what we have got right vs wrong. Successes Having a pre-release landing page Having a baseline twitter campaign  Using the above to get a baseline conversion ratio The Twitter campaign had a segment list, budget, and set of content we could re-run. This allowed us to see that the Twitter engagements this time weren't being matched with similar conversion rates. Exactly what we got wrong is what are trying to prove. But one thing is that we inadvertently changed a variable on the landing page. This too...

This is  part of a series  about my side project  Bashfully , which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach. So deciding to "go live" shouldn't be a difficult decision ... in fact getting people interested enough to use an early stage project is hard enough! This is the latest instalment talking about going through the MVP process with Bashfully  - my side project that hosts online profiles. Once we did though we got to see some real behaviour. So far this has lead to us: Cutting two stages from the on-boarding process Improving the layout and language in on-boarding Adding a page describing the profiles in Bashfully Made the "Call to actions" more prominent on the home page Prioritised some mobile layout fixes after seeing...