Part of the Process

This is  part of a series  about my side project  Bashfully , which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach. Photo by  Riku Lu  on  Unsplash Onboarding is an important part of B2C and pure "pay to play" SaaS. With so many tools to use, why would any user put effort into getting up and running? With B2B SaaS platforms that include professional services to get up and running then this isn't important. The same impact comes through the service that accompanies the product. I have been lucky to experience a great onboarding experience when evaluating product management software for work. The best by a country mile was ProdPad. This had two elements, the first was the trial and flow to get up and running. The second was the emails the accompanied it. My previous po

This is  part of a series  about my side project  Bashfully , which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach. Brand is a large part of what people see and remember about products and services. Here I talk about the first couple of iterations of building a brand for Bashfully. Initial logo When starting out I created a logo in one evening from some clip art and an online tool. It was this rather fetching and bashful apple to the left in purple. This was used to give the twitter and git accounts some character. But it was always known that it was a placeholder logo. This became more obvious when the first version of the landing page was created and it didn't really fit anywhere. As we have prepared the design for launch day we have solved both problems, A bit mor