FORUM: SITA's Europe Aviation ICT Forum 2015
Leaving Athens Following on from my last trip to the SITA Summit in 2014 this year's SITA Forum in Athens had similar themes, but with a more airport focused audience. I think my biggest take away is that self-service is important ; not just as a method in cutting costs but also in improving the passenger experience ( #PaxEx ) via two main factors - control and information. Control To pick out the two salient illustrations of this, for control I'll turn to Patrice About from AirFrance. He made the point that consumer bag tracking devices now available for about $50, and these aren't under airline control or put in baggage with their knowledge. So the industry faces a choice - either find a way to work with passengers bring their own device or bury head in sand and have pax that are better informed than airline agents when a bag has been put on the wrong aircraft. This trend is happening now, the good news for airlines is that bag tag devices are GPS/sim based and m...