Part of the Process

This is  part of a series  about my side project  Bashfully , which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach. Photo by  Nathaniel Shuman  on  Unsplash New short term goal One of the bigger things to happen to the project in the past month is creating a new short term goa l to  “make it as easy as possible to get resume info in and a PDF out”. This came from engaging with a potential user on Twitter that really bought this use case out as a good hook. As a follow up to that we also got four new  users  organically . Finding our product/market fit has been very heavily influenced by a) how we show the complexity of the product and b) how opinionated we make the process of using it. Succeeding in this short term goal...

This week I've been having a bit of think about products for an older audience, prompted by this tweet by Tom Peters ("The red bull of management thinking") Old people get short shrift in the marketplace. STUPID. Old people have the money—effectively ALL the money. AND, these days, years and years left to spend it. Virtually none of marketing budgets are aimed at the oldies. REALLY REALLY STUPID. #ExcellenceDividend — Tom Peters (@tom_peters) June 12, 2018 which prompted questions about how appropriate it was to target digital products and services to older people. I then contributed my (non-scientific) observation Well, just 1 data point but my grandad was in first wave of computer usage in UK accountancy and my grandmother LOVES Skype for talking to her grandchildren, has a better tablet than mine, and is always on the lookout it upgraded her phone, plus I have loads of 70+ FB friends — Neil Chalk (@_neilch) June 12, 2018 The response to that was about ho...

This is  part of a series  about my side project  Bashfully , which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach. Photo by  Riku Lu  on  Unsplash Onboarding is an important part of B2C and pure "pay to play" SaaS. With so many tools to use, why would any user put effort into getting up and running? With B2B SaaS platforms that include professional services to get up and running then this isn't important. The same impact comes through the service that accompanies the product. I have been lucky to experience a great onboarding experience when evaluating product management software for work. The best by a country mile was ProdPad. This had two elements, the first was the trial and flow to get up and running. The second was the emails the accompanie...

I love travelling, not because of going to new places - although that is great! - but because I enjoy the journey. Mainly because I'm a travel and systems thinking nerd. My latest holiday was a chance to look at airlines and airports in a different way. Scheduled flights to hubs for business are one thing, package holidays to small airports proved another thing entirely. In fact, comparing Gatwick airport to Heraklion it is a good example of this quote The future is already here – it's just not evenly distributed.   William Gibson It got me thinking about two major challenges to objectives of the IATA fast travel program being the norm across the whole industry. Culture The first is customer culture. Self-service common use technology is still in its infancy. Previously there has been a consistent expectation for example of what travel means, and how desks work, this is now being replaced with different tech and varying security rules. For example, even a large...

This post is the story of a personal journey. It starts with a legacy product. Both powerful and flexible having grown to meet needs over time. But it is my view on steps to improve the process in my context - so your mileage may vary. Phase 1: Transactional DB as source Started with looking at the transactional data. Some things were obvious, one option in the UI is recorded as true/false in the DB. Some were more complicated and required more investigation. To back this up we conducted a user survey. Followed up by a workshop to find the most important user journey to concentrate on. This highlighted three related journeys. The key characteristic of activity in this phase was mining different structures of data. The format of the data coming from custom reports. Getting to the questions to ask was guided by a user survey to almost the whole user base, a smaller workshop looking at the "job to be done" for the platform. Other than that the skills needed where accessib...

This week I have been purchasing the photos from the running events that I've taken part in this year. One thing that I like, about getting several sets at the same time, is that it allows me to look at the user experience I come away with from each photo solution. So here I'm going to briefly compare two sites and think about any lessons I could draw for the travel industry, since that's where I work. The first experience I just wanted to discuss two different sites that left me quite different feelings. The first looked like a user forum from about 10 years ago. The search on race number takes you to page dominated by the search tool and other screen furniture about the gallery. This is followed by thumbnails of the matching photos. Clicking on any of these photos then takes you to the screen below, with various purchasing options including confusingly "All my images". There are some Google ads, which when looking at a friends images had an amusing...