Part of the Process

Last night was the latest installment of ProductTank in Brighton . We were lucky to have an overview of continuous discovery from Teresa Torres. She started off by discussing how discovery and delivery should be more intertwined and not separate phases - this can be a problem with “dual track” as it can be impression it gives. She then asked " Continuous discovery ... are you really doing it like this?" Or is it research with a project mindset? Getting better week after week The question to guide setting up product discovery is “How do we get better week over week” We make product decisions every day, so if we want to be truly customer centric then we need to engage with our customers every week so that our decisions are infused with their input. Need to avoid cognitive bias because we are thinking about product all day every day, check the decisions with what our customers expect.  Shooting here for co-creating with a product mindset. Otherwise you