Should we design better products for older people?
This week I've been having a bit of think about products for an older audience, prompted by this tweet by Tom Peters ("The red bull of management thinking") Old people get short shrift in the marketplace. STUPID. Old people have the money—effectively ALL the money. AND, these days, years and years left to spend it. Virtually none of marketing budgets are aimed at the oldies. REALLY REALLY STUPID. #ExcellenceDividend — Tom Peters (@tom_peters) June 12, 2018 which prompted questions about how appropriate it was to target digital products and services to older people. I then contributed my (non-scientific) observation Well, just 1 data point but my grandad was in first wave of computer usage in UK accountancy and my grandmother LOVES Skype for talking to her grandchildren, has a better tablet than mine, and is always on the lookout it upgraded her phone, plus I have loads of 70+ FB friends — Neil Chalk (@_neilch) June 12, 2018 The response to that was about ho