So after getting the SEO infrastructure sorted out we are back into an experiment and observe phase.
|LinkedIn on Google|
I'm not just picking on LinkedIn here, it is the best out of the other profiles that I have. AngelList, GitHub, and Flickr are all very fact-and-figures based.
|Bashfully on Google|
One of the problems in testing this is that Google is very much a black box. You can't tell them how to display things, you have to give them hints and hope that they take them. It's actually very much like being a Product Manager, working with influence and not direct authority.
The main thing that we started testing this week was the rich data structure to help pull together a profile owner's digital footprint. Unfortunately, the Google Search Console doesn't report on the rich data for people or organisations. There is a "jobs" type but it has required fields that we don't, or want, the data for.
The lesson to learn from this is to get the basics right. Structure your pages so that Google picks out important content. Then use CSS to visually represent this to your uses. Next you can build on hinting to Google and crafting search result snippets.
Other search engines
|Bing example search result|
On the other hand DuckDuckGo has security as its main feature, so the results are rather sparse. It is a nice touch to put the sites logo alongside the URL though.
|DuckDuckGo example search result|